I Met a Guy in Austin Who Changed How I Think About Tech

Okay, so last year at SXSW — yeah, I know, I’m late to the party — I met this guy. Let’s call him Marcus. Marcus is a textile engineer, which honestly I didn’t even know was a thing until he told me. We were both waiting in line for brunch at this place on 6th, and he’s wearing this t-shirt. Plain white, nothing special. But he tells me it’s ‘smart fabric.’

I laughed. I mean, come on. A smart t-shirt? What’s next, socks that send emails?

But Here’s the Thing

Marcus explained how these fabrics can monitor your heart rate, track your activity, even regulate temperature. And get this — they’re not even expensive. I’m talking $87 for a basic tee. I was skeptical, but honestly? He made some good points.

So, I did what any self-respecting tech journalist does. I went down a rabbit hole. Spent 36 hours reading, calling people, digging into forums. And you know what I found? AI isn’t just about chatbots and self-driving cars. It’s in the threads of your clothes, the pixels of your screens, the algorithms deciding what you see.

Let’s Talk About Custom Shirts and AI

I’ve been writing about tech for 20+ years. Seen alot of trends come and go. But AI in fashion? That’s new. And honestly, it’s kinda scary. Not the fabric part — that’s cool. I’m talking about how AI is changing how we buy, sell, and even design clothes.

Take custom shirts. You know, the ones you can design online, pick colors, fonts, whatever. Guess what? AI is behind that. The algorithms suggesting designs, the bots handling orders, even the wholesale suppliers comparison review you see online. It’s all AI.

I talked to a friend named Dave who runs a small custom shirt business. He said, “It’s a double-edged sword. On one hand, AI makes things easier. On the other, it’s taking over.”

Which… yeah. Fair enough.

A Quick Digression: The Time I Tried to Design a Shirt

About three months ago, I decided to design a shirt for my nephew’s birthday. Went to this website, you know the one, and I’m like, “Cool, I’ll just pick a template and go.” But no. The site kept suggesting designs. “Try this font,” “This color goes better,” “How about a funny quote?”

It was annoying. I just wanted to pick something and be done. But then I realized — that’s AI. It’s not just helping; it’s taking over. And honestly, I’m not sure how I feel about that.

Back to the Point: AI and Cybersecurity

Look, I’m not gonna pretend I understand all the technical stuff. But I know enough to be worried. AI is making our lives easier, sure. But it’s also making us vulnerable. Cybersecurity is a mess, and AI is both the problem and the solution.

I remember this conference in Austin last year. Some guy — let’s call him Greg — was talking about how AI can predict cyber attacks. But then he said, “The same AI can be used to create attacks.” And I was like, “Great. Just great.”

So, where does that leave us? I’m not sure. But I do know one thing — we need to pay attention. Because AI isn’t going anywhere. It’s in our clothes, our gadgets, our lives. And if we’re not careful, it’s gonna take over completley.

Anyway, enough about that. Let’s talk about something else. Like how I still can’t figure out how to use my new smart toaster.


About the Author: Jane Doe has been a senior magazine editor for over 20 years, covering everything from tech to fashion. She’s opinionated, flawed, and always has a strong take on whatever topic she’s writing about. When she’s not writing, she’s probably arguing with her smart toaster.